As America reopens for business, you might expect Jeff Bezos, the richest man in America, and his Amazon corporation, the most profitable corporation in America, to set the standard for how to protect the health of American workers.

Think again.

Amazon’s warehouses have become Covid-19 hot spots, yet Amazon has repeatedly fired workers who sound the alarm – including, just recently, a warehouse worker in Minnesota who spoke out against unsafe conditions, and, earlier in the pandemic, a worker who led a walkout at Amazon’s huge JFK8 warehouse in Staten Island after several employees tested positive for the virus.

A few weeks ago, Amazon fired two white-collar employees after they criticized the company’s treatment of warehouse workers. I talked with one of them, Maren Costa, at a virtual rally. (The event didn’t come off quite as planned. After thousands of employees had RSVP’d, Amazon deleted all invitations and emails regarding the event, according to organizers.)

“Why is Amazon so scared of workers talking with each other?” Costa wondered. “We’re all in this together. No company should punish their employees for showing concern for one another, especially during a pandemic.”

At Amazon’s AVP1 fulfillment center near Hazleton, Pennsylvania – under federal investigation because of an early surge in cases – workers say Amazon stopped sharing information about Covid-19 cases, so they started their own unofficial tally, which at last count was 64 and rising.

“Plain truth: no one cares about us,” one of them told the Philadelphia Inquirer. Another pointed to lack of enforcement of health and safety regulations. “Believe me – we’ve complained and complained and complained,” the worker said.

Amazon doesn’t even provide hourly workers paid sick leave. It had allowed warehouse workers with pre-existing conditions to take leave without pay if they feared infection, but that policy expired last Thursday.

The company now says anyone who doesn’t return to work will be fired, and it’s about to eliminate an extra $2 per hour hazard pay it had given warehouse workers.

Why have Bezos and Amazon set the bar so low for the rest of corporate America? It can’t be the cost. Amazon can afford the highest safety standards in the world. Last quarter, its revenue surged 26% and its profits soared to $75.5bn. Since March, Jeff Bezos’ net worth has jumped $24bn.

So, what is it? Perhaps it’s the arrogance and indifference that comes with extraordinary power.

Consider billionaire entrepreneur Elon Musk, who last week reopened his Tesla plant despite county public-health orders to keep it shut. After Musk threatened to sue the county and move the factory and jobs to another state, officials finally caved.

Tesla promptly notified workers that “once you are called back, you will no longer be on furlough so if you choose not to work, it may impact your unemployment benefits”.

So Tesla workers are now being forced to choose between their livelihoods or, possibly, their lives. Musk says his factory is safe, but a worker who returned to the production line told the New York Times that little has changed, and “it’s hard to avoid coming within six feet of others”.

Why is Musk so intent on risking lives? It can’t be the money. Musk is rolling in it. Tesla’s stock closed at $790.96 a share last Wednesday, which put the company’s value at about $146bn (by contrast, GM, which produces far more cars, is valued at less than $31bn).

It’s that, like Bezos, Musk wants to impose his will on the world. The pandemic is an obstacle, so it must be ignored.

In January, Musk said Covid-19 was nothing more than a common cold. In March, he tweeted the “coronavirus panic is dumb”. By late late-April he was calling shelter-in-place orders “fascist”, and asserting that health officials were “breaking people’s freedoms”.

If all this reminds you of someone who now occupies the Oval Office, that’s no coincidence. Musk’s thin-skinned, petulant narcissism bears an uncanny resemblance to that of Donald Trump, who last week tweeted, “California should let Tesla and @elonmusk open the plant, NOW.”

As someone who once oversaw the Occupational Safety and Health Administration, I can attest that Trump’s OSHA is doing squat about worker safety in this pandemic. Trump is fine with this. All he cares about is being re-elected.

Trump despises Bezos, presumably because Bezos also owns the Washington Post, which has been critical of Trump. But it’s easy to see in Bezos the same public-be-damned bullying that emanates from the White House.

Enough! Those in power must stop seeing the pandemic as an obstacle to personal ambition. Over 300,000 people around the world have lost their lives in just four months, including more than 88,000 in America. Bezos, Musk, Trump, and all others in positions to help contain this disaster are morally bound to do so, their own ambitions be damned.

America faces an epic choice …

…in the coming months, and the results will define the country for a generation. These are perilous times. Over the last four years, much of what the Guardian holds dear has been threatened – democracy, civility, truth.

The country is at a crossroads. The Supreme Court hangs in the balance – and with it, the future of abortion and voting rights, healthcare, climate policy and much more. Science is in a battle with conjecture and instinct to determine policy in the middle of a pandemic. At the same time, the US is reckoning with centuries of racial injustice – as the White House stokes division along racial lines. At a time like this, an independent news organization that fights for truth and holds power to account is not just optional. It is essential.